On millennial nostalgia
I think there’s a strategic misstep there in that it’s following the playbook already put down by Gen X nostalgia, which was heavily weaponized. Gen X nostalgia was a billion-dollar industry. All those Transformers movies. Those so many remakes and pivots to ‘80s popular culture that printed money for so long.
Millennial pandering is not gonna be anywhere near as successful because we don’t have any money. We don’t have the money that those Gen X people had in their 30s and 40s. We don’t have those jobs. We don’t have that economy. We can’t go out and spend hundreds of dollars on remakes and reboots and tributes to the things we grew up with, because we don’t have that money. Me and Nathan work full time for a video game website, and we don’t own Switch 2s. That’s where we’re at at the moment in terms of how much disposable income the average millennial has to buy this nostalgia stuff. I think it’s a really bad idea to rely on that like you did the Gen X stuff. The amount of money on hand is just not there like it was 10 or 15 years ago.