Egg Yolk Marketing

Marian Bull:

The mass-marketing of amber yolks serves only to further distance the consumer from the farm. Such greenwashing gives the well-intentioned shopper the illusion that they are making choices in line with their own beliefs — and saves them the trouble of going to a farmers market and asking an actual human farmer how they raise their eggs — but obfuscates the specific choices carried out by producers and farmers.



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