Stranger Things’s opening credits are an ode to typography. The drama’s title emerges only after the credits have woven their way through them, the lines that make up the letters glowing like the red neon bars of a Motel sign.
I knew it was reminiscent of something, but wasn’t sure what. It turns out that the typeface, ITC Benguiat, is also used on the Choose Your Own Adventure books, as well as Strangeways, Here We Come by The Smiths.
The typeface’s designer, Ed Benguiat, also designed logos and typefaces for Ford, the New York Times and Playboy, as well as Planet Of The Apes and Twin Peaks.
(Of course, you can make your own Stranger Things logo.)