The Daily Stormer’s style guide

Ashley Feinberg for The Huffington Post:

Back in September, Vox Day, a Gamergate holdover who has assumed the position of racist alt-right figurehead, published a handful of brief excerpts from what he described as the “Andrew Anglin” style guide. For the blissfully unaware, Anglin is a neo-Nazi troll and propagandist who runs The Daily Stormer, one of the more prominent sites of the white supremacist web. The passages selected by Vox Day in his blog post suggested that Anglin is persnickety about detail and presentation ― except on the subject of the Jews, who are to be blamed “for everything.”

HuffPost has acquired the 17-page document in its entirety, as well as transcripts from an IRC channel where the document was shared in an effort to recruit new writers. It’s more than a style guide for writing internet-friendly neo-Nazi prose; it’s a playbook for the alt-right.

This is, as you’d expect, appalling. It’s also fascinating; the lengths to which they will go to (a) blame ‘everything on the Jews’ and (b) create a state of confusion, all wrapped up in the sort of guide you see elsewhere:

The guide is particularly interested in ways to lend the site’s hyperbolic racial invective a facade of credibility and good faith. Or at the very least, in how to confuse its readers to the point where they can’t tell the difference. The Daily Stormer, for instance, uses block quotes for much the same reason Richard Spencer stuffs himself into vests. In explaining why a writer should heavily block-quote mainstream news articles, the guide notes that it allows writers to borrow some of mainstream media’s air of scrupulousness and good hygiene.

See also The Master Race’s Graphic Masterpiece:

Published in 1936, The Organizationsbuch der NSDAP (with subsequent annual editions), detailed all aspects of party bureaucracy, typeset tightly in German Blackletter. What interested me, however, were the over 70 full-page, full-color plates (on heavy paper) that provide examples of virtually every Nazi flag, insignia, patterns for official Nazi Party office signs, special armbands for the Reichsparteitag (Reichs Party Day), and Honor Badges. The book “over-explains the obvious” and leaves no Nazi Party organization question, regardless of how minute, unanswered.

Author: Matthew Culnane

Sometime social and UX person working in education. Interested in food, books, music, others. Working out how it all works.