On 11 August 2015, the popular gonzo news site VICE published a story about a conspiracy theory surrounding the children’s storybook characters the Berenstain Bears. The theory went like this: many people remember that the bears’ name was spelt “Berenstein” – with an “e” – but pictures and old copies proved it was always spelt with an “a”. The fact that so many people had the same false memory was seen as concrete proof of the supernatural.
“Berenstein” truthers believe in something called the “Mandela Effect”: a theory that a large group of people with the same false memory used to live in a parallel universe (the name comes from those who fervently believe that Nelson Mandela died while in prison). VICE’s article about the theory was shared widely, leading thousands of people to r/MandelaEffect, a subreddit for those with false memories to share their experiences.
It was there, just a few hours after the article was posted, that discussions of Shazaam – or the “Sinbad Genie movie” – took off.
This is one of the best things I’ve read about content strategy or social media. Terrific.
“We want to go viral!” says the chief communications officer. “Can’t help you” used to be our standard answer. But by doing this, we’ve left social media in the hands of marketers and self-appointed “gurus” more concerned with Klout than user needs. It’s about time we reclaimed social media.
‘Under construction’ GIFs rescued from Geocities by the Archive Team.
Places on Google Maps with desperately sad names.
Dating site Match asked more than 5,000 singles in the U.S. what criteria they used most in assessing dates. Beyond personal hygiene—which 96% of women valued most, as compared with 91% of men—singles said they judged a date foremost by the person’s grammar. The survey found 88% of women and 75% of men said they cared about grammar most, putting it ahead of a person’s confidence and teeth.
Death is always a surprise. No one expects it. Not even terminal patients think they are going to die in a day or two. In a week, maybe. But only when this particular week is the next week.
I spent five years working on a mobile news app — first as an editor helping curate and package content and then as a product manager shepherding it through a complex visual and technical redesign.
And here’s the #1 lesson from my experience: If you are a small or medium sized publisher don’t have a news app. If you already have one, shut it down. Use your resources to make your mobile web site better. Kudos to The Atavist for making this decision.
When was the last time that you used a floppy disk? While still used as the save icon in modern software packages like Microsoft’s Office suite, it’s unusual to see one out in the wild. Given that a typical floppy disk offers up a minuscule 1.44MB of space — not even enough to house a three-minute pop song in MP3 format — there’s seemingly no reason for these disks to stay in circulation.
But while the average user might not have any cause to use a floppy disk, there are those out there who can’t settle for anything else. They’re in dire need of the disks, which most manufacturers have stopped producing. The floppy disk might seem like something better left in the 1990s. Instead it’s a product that’s alive and well in the 21st century.
Not one article details how Myers, an award-winning mystery writer who possessed no formal training in psychology or sociology, concocted a test routinely deployed by 89 of the Fortune 100 companies, the US government, hundreds of universities, and online dating sites like Perfect Match, Project Evolove and Type Tango. And not one expert in the field of psychometric testing, a $500 million industry with over 2,500 different tests on offer in the US alone, can explain why Myers-Briggs has so thoroughly surpassed its competition, emerging as a household name on par with the Atkins Diet or The Secret.
Why the Myers-Briggs test is totally meaningless. “But the test was developed in the 1940s based off the untested theories of an outdated analytical psychologist named Carl Jung, and is now thoroughly disregarded by the psychology community. Even Jung warned that his personality “types” were just rough tendencies he’d observed, rather than strict classifications. Several analyses have shown the test is totally ineffective at predicting people’s success in various jobs, and that about half of the people who take it twice get different results each time.” I did one of these recently and came out as ENTJ which doesn’t feel quite right.
The Straight Dope: 2, 4, 8, 16 … how can you always have MORE ancestors as you go back in time? . On pedigree collapse, which explains why generations of ancestors don’t usually follow an exact 2n pattern. “Consider an extreme case. Mr. and Mrs. Nosepicker have two children, a girl and a boy. These two develop an unnatural yen for one another and marry. Six months later the girl gives birth to an eight-pound horseradish with a lisp. In theory, the horseradish has four grandparents. In reality, its maternal and paternal grandparents are identical. Two of the four grandparent slots are thus filled by duplicates — pedigree collapse with a vengeance. Only slightly less extreme is the case of Alfonso XIII of Spain (1886-1941). Because of inbreeding in the royal family, he had only ten great-great-grandparents instead of the expected 16.”
Secret Lives: Katherine Heiny’s ‘Single, Carefree, Mellow’. “When you tell a friend that no one wants your story, she asks you what The New Yorker said about it. You admit you have not sent it to that magazine, and your friend laughs. She says you were supposed to start with The New Yorker. So, on a Thursday, you send the story there, and the next day Roger Angell, the fiction editor, calls you — early enough that he wakes you up — and says he wants to publish it […] That story helps you get an agent, but you and she later part ways and it takes more than 20 years before you finally publish, at age 47, a book under your own name, a collection of stories called Single, Carefree, Mellow.”
The reluctant king of the hidden internet. “The Hidden Wiki holds the keys to a secret internet. To reach it, you need a special browser that can access ‘Tor Hidden Services’ – websites that have chosen to obscure their physical location. But even this browser isn’t enough. Like the Isla de Muerta in the film Pirates of the Caribbean, the landmarks of this hidden internet can be discovered only by those who already know where they are.” Silk Road: libertarianism, crime and the Internet.
Introducing introji – emoji for introverts. “Designer Rebecca Lynch found she couldn’t express herself through standard emoji when she was feeling unsociable. So she created her own.”
How public transit agencies deal with all your angry, mean, and terrible tweets. “Some cities ignore the abuse, but others have found success engaging it head on.” Somewhat related: yesterday, due to a 2-minute delay, 30-odd train passengers and I were delayed by a little over an hour at Grantham, a small station in the East Midlands. The abuse the platform worker got was unsurprisingly horrendous—but what struck me was the age of the abusers. I doubt any of them were under 60.