The unpredictability of Medium

“Ev Williams is trying to brute force his way through the problem of publishing and monetization,” said Choire Sicha, cofounder of The Awl network, which migrated a handful of its sites onto Medium during its publisher partner phase in late 2015 and early 2016. “In doing so, he has upended people’s lives — he has upended good publications.”

“I understand the desire to be agile and to pivot, and to try new things when things aren’t working,” Sicha continued. “But it’s destructive — you can’t try people and things on, then discard them. It’s not how a media company or a publishing company can work.”

Ev Williams Wants To Save Media — Again. But Some Writers And Publishers Are Skeptical.

I have mixed feeling about Medium. I launched a publication for work, and that’s gone brilliantly well; I get mostly interesting things delivered to me in the digest emails; people I follow on other platforms (Twitter, mostly) surface great Medium content.

Increasingly, I read a headline and think “that sounds interesting”, yet I can’t read the article, as it’s for members only. But will I subscribe? No, because I’m not confident that this membership model will exist in 6 months. Something will change. The baby will get thrown out with the bath water. It’s not worth the bother. (I hope I’m wrong.)

Medium: $5/mo for nothing

Kieran McCarthy on Medium’s curious ‘offering’:

Medium is offering literally nothing beyond promises:

  • Future “exclusive stories from leading experts” – um, who? On what? And when?
  • Early access to “a new Medium experience” – they are going to revamp their homepage. You’ll get to see it earlier.
  • Personal, offline reading list – you can save stories to a queue.

We can pretty much guarantee Medium that no one outside a few over-paid techies living in SoMa or Palo Alto is going to think that represents good value for $5 a month. The whole idea is doomed to failure.

The Economist’s Medium experiment

Adam Smith, The Economist’s Deputy Community Editor, writing about Medium on Medium:

Since we were new to Medium, and publishing there in order to find people who were new to us, we decided not to promote our publication on other social platforms. After connecting our Twitter account to our Medium user account — to capture our Twitter followers who also use Medium as followers on Medium — we didn’t drive any traffic to it from Twitter. Or even Facebook. We wanted to see the publication grow organically within Medium.

[…]

The crucial number is how many new people saw our content. We totalled up the page views for Democracy in America on our website and on Medium. Those on Medium represented around 5% of the total. We’re happy with this. Think about all the infrastructure in economist.com, such as all the other content we publish there beyond that single blog, and the fact that we drive so much social traffic to it all day every day. Economist.com is very busy and heavily used. Our Medium publication was publishing one post per day at most and received no promotion. So we think that 5% number looks pretty good: within that 5% are thousands of people who would not have consumed Economist content if they weren’t on Medium.

These seem reasonable numbers and it’s inspired me to start republishing some of OpenLearn’s longer-form articles to Medium.

(Also, of course his name is Adam Smith.)

Why you shouldn’t move your company blog to Medium

Active Collab, who make project management software, have moved their blog (back) from Medium to their own domain. They list the reasons, with conflicts of interest affecting calls to action an important factor, along with SEO:

A blog should build company’s brand and authority, not Medium’s. As such, it should be a part of [the] activecollab.com [website]. We actively write good content and we should be the ones to get the SEO benefits.

The more quality content we have as part of our domain, the greater our domain authority is and the better we’ll rank in search results. We should be the ones to reap the benefits from our work, not someone else.