‘Link in bio’ on Instagram

Alyssa Bereznak, for The Ringer, discusses the inability to add links in Instagram posts, and the community’s semi-popular workaround:

Take a moment to think about that. A network that hosts millions of people won’t let them do something that is second nature for digital natives. So its users have concocted their own clunky loophole to get around the problem. It’s as if there were a permanent snowstorm in a city, and the mayor refused to clear the sidewalks. Inevitably, pedestrians would just stomp out their own inelegant roundabout paths to navigate the dirty, urine-filled slush.

Anecdotally: when I’ve (reluctantly) used this tactic on our company’s Instagram account, very few people have followed the link compared to the number of likes and comments on the post. I’m not sure it’s worth the bother. Instagram will roll out usable links to organic posts before too long, I’d wager.