Selling pizza to Italians

How a British pizza chain is succeeding in Salina, Southern Italy:

Only a handful of restaurants overlook the seafront on the Via Marina Garibaldi in Lingua, one of the few villages on the Aeolian island of Salina. Among them is Da Alfredo, famous for granita – made with figs, peaches, melons, mulberries, citrus fruits or even pistachios – which has been here since 1968.

‘It’s perfect, isn’t it? Granita is just what you want to eat after pizza, so it is fantastic to have this place beside our restaurant,’ says Giuseppe Mascoli, who this summer opened a pizzeria, Franco Manca, in the shop next door.

Recognise the name? Franco Manca is a hugely successful British chain, founded by Mascoli in 2008 in a small unit in Brixton Market, south London.

Speaking of Italy, I recently completed the Italian language tree in Duolingo. Having started and stopped it a few times, it was good to get it finished. As expected, my spoken Italian is not great, but I can read and wrote fairly well. I’ve bought a book of short stories to assist with the latter; I will simply have to spent time at my local Italian bistro to improve the former. Oh well.