Recent links: October 2012

A few links, taken from my Pinboard account.

Social login buttons aren’t worth it

Call us control freaks, but we built this brand and we “feel strongly” about shaping its direction ourselves. One logo on our login page is enough. Who the hell wants their app to look like it was designed by NASCAR?

I dislike the proliferation of social sharing and login buttons on websites.

Sure, the login buttons help users sign up for your service quickly and easily. But the user has to remember which service they signed in with, and they look ugly. By their nature, they tend to be brightly coloured and eye-catching—the eye is drawn to them rather than what the website or service is or does. I’d rather people used this space to give me more reasons why I should sign up in the first place. If I’m eager, I’ll find a way to sign up.

The sharing buttons are more irritating to me. Their intention is obvious: get more people to the site who wouldn’t otherwise have noticed it. My hugely anecdotal experience is that their primary use is for a small and relatively unimportant minority of users: those who don’t know how to copy and paste. These people aren’t likely to be socially ‘influential’, for want of a better phrase—is it going to be a huge boon for your site if Joe Bloggs, who tweets once every three months and has only a handful of equally unengaged followers, shares a link to an article?

This is vital screen space. Wouldn’t it be better to remove these buttons (or consolidate them under a single ‘share’ button, which pops up the myriad social services) and give more room to services that help users find reasons to stick around? Like links to other content in the same category (hand-picked, not just autogenerated WordPress bullshit), or perhaps more by the same author? Even if you don’t replace them with anything, you just made your content stand out that tiny bit more.

The site I work on has a curious policy of putting the sharing buttons before the article, as a way of suggesting that what you’re about to read is worthy of sharing. Look—all these other people have already done it. I certainly don’t like this any better. We’re giving people decisions to make and opportunities to do something other than reading the article, and I hope we change it.

Read the update after the article too: there are some good counter-points made by commenters.

The No Homophobes guide to language on Twitter

What kind of language do you use on twitter? Are you unconsciously using homophobic words? Did you even know that #NoHomo was a real hashtag on Twitter?

Look at all those morons that throw the word ‘faggot’ around on Twitter.

Stop Pagination Now

Does anyone really think breaking up articles into several pages is a good idea? No, they don’t.

Grizzly Bear Members Are Indie-Rock Royalty, But What Does That Buy Them in 2012?

For much of the late-twentieth century, you might have assumed that musicians with a top-twenty sales week and a Radio City show—say, the U2 tour in 1984, after The Unforgettable Fire—made at least as much as their dentists. Those days are long and irretrievably gone, but some of the mental habits linger. “People probably have an inflated idea of what we make,” says Droste. “Bands appear so much bigger than they really are now, because no one’s buying records. But they’ll go to giant shows.” Grizzly Bear tours for the bulk of its income, like most bands; licensing a song might provide each member with “a nice little ‘Yay, I don’t have to pay rent for two months.’ ” They don’t all have health insurance.

The Grizzly Bear album is terrific, so you should buy it and see them live.

Related: Corin Tucker, formerly of the amazing Sleater-Kinney and now the Corin Tucker Band, has a day job.

The Brief

My pal Richard has an easier way to cope with the onslaught of tech-related news. He reads it for you, and selects the most important stuff.

Cheers: an Oral History

This article is interesting on its own terms—if you didn’t know, Kelsey Grammar is nothing like his character Frasier, and Shelley Long was kinda hard work—but more interesting to me is the suggestion that Cheers, for so long the pinnacle of TV comedy, doesn’t get enough respect. The last episode aired twenty years ago: enough for a generation to grow up and not know what it is.

Breaking the seal

There is no seal to break, either in a literal or metaphorical sense. Urine production isn’t regulated by how long you wait or how often you go.

Learn about ADH and impress your friends!

The Old-Fashioned

The old-fashioned is at once “the manliest cocktail order” and “something your grandmother drank,” and between those poles we discover countless simple delights, evolutionary wonders, and captivating abominations. Because of its core simplicity and its elasticity—because it is primordial booze—ideas about the old-fashioned exist in a realm where gastronomical notions shade into ideological tenets. It is a platform for a bar to make a statement, a surface on which every bartender leaves a thumbprint, and a solution that many a picky drinker dips his litmus paper in. You are a free man. Drink your drink as you please. But know that your interpretation of the recipe says something serious about your philosophy of fun.

What more needs to be said and read about this drink? Plenty more, it seems.