Gawker’s 2007 style guide

Nicholas Carlson has posted the entirety of Gawker’s 2007 style guide on a post for Insider. It’s still almost completely relevant, with evergreen tips for clear communication filed alongside prescient comment on things like SEO and what has become the dominant bloggy tone: irreverent, humorous, sharp.

See also:

The end of Gawker

Tom Scocca, for Gawker:

Gawker always said it was in the business of publishing true stories. Here is one last true story: You live in a country where a billionaire can put a publication out of business. A billionaire can pick off an individual writer and leave that person penniless and without legal protection.

If you want to write stories that might anger a billionaire, you need to work for another billionaire yourself, or for a billion-dollar corporation. The law will not protect you. There is no freedom in this world but power and money.

See also Nick Denton’s final post.