Kickstarter’s hesitance to launch new products over the years gets back to this same apprehension. “Once you start to have some success, everyone, both inside and outside the company, starts asking, ‘Why don’t you try this or launch that?’ I’ve seen how that can be insatiable, and we’re always trying to watch out,” Chen explained. “Very quickly through inertia, you can end up at a place where you don’t have control.” For many employees, this restraint became a point of frustration. “We’re falling behind the competition, and we’re at risk of losing our lead in some key categories,” a current staffer told me.
Kickstarter seeks to take on the likes of Patreon, Flattr et al: