Eastern Bloc matchbox labels

The Instagram account @matchbloc collects 1950s and 60s Eastern European matchbox labels:

Mosty – healthy refreshments. (Czechoslovakia)

A post shared by @ matchbloc on

Seasons. (Czechoslovakia)

A post shared by @ matchbloc on

'Watch military films' (Czechoslovakia)

A post shared by @ matchbloc on

The account is run by Jane McDevitt, Partner at Maraid Design, and Neal Whittington of Present & Correct—both based some 1,000+ miles away in the UK.

From Jane’s 2007 post on the topic:

My interest in matchbox labels lies primarily in the design but also the concept that these small images can communicate to a large number of people.

1950s and 60s Eastern European labels captivate me most. Why did this area of the world embrace modern design and imagery when many countries, including Britain, still preferred the Victorian aesthetic?

Subject matter is also fascinating. As with advertisers, governments were quick to realise the potential of these far reaching messages. Propaganda was popular but so too was public service announcements including fire safety, hygiene, money saving, alcohol abuse and road safety.

This combination of subject and design has left behind an invaluable archive of its time.

A post on It’s Nice That suggests that a book is on its way.