How advertisers took a mallet to the English language

“In adland, we don’t call it language-mangling, we call it ‘Language DJing’ or ‘Langling’,” jokes Alex Myers, founder of agency Manifest. “In reality it’s just lazy creative work. Copywriting is a lost art. Ad agencies need to ‘Think more good’.”

Eagle-eyed bad-ad fans can quickly notice patterns emerging: “finding” something and it being “amazing” appear with the same clockwork regularity as Love Island contestants on Instagram. See, for instance, Rightmove’s “Find your happy” and Visit Wales’s “Find your epic”. Or Lexus’s “Experience amazing” and Deliveroo’s “Eat more amazing”.

Source: Smart knows that’s not English – how adland took a mallet to the language | Media | The Guardian