Real People Are Turning Their Accounts Into Bots On Instagram — And Cashing In

In late February, an Instagram account called Viral Hippo posted a photo of a black square. There was nothing special about the photo, or the square, and certainly not the account that posted it. And yet within 24 hours, it amassed over 1,500 likes from a group that included a verified model followed by 296,000 people, a verified influencer followed by 228,000, a bunch of fitness coaches, some travel accounts, and various small businesses. “I really love this photo,” one commented.

The commenter wasn’t a bot; nor were any of the accounts that liked the black square. But their interest in it wasn’t genuine. These were real people, but not real likes — none of them clicked on the like button themselves. Instead, they used a paid service that automatically likes and comments on other posts for them. Instagram says this is against its terms of service, but it continues to operate. It’s called Fuelgram and, for a few dollars a month and access to your Instagram log-in credentials, it will use the accounts of everyone who paid that sum to like and comment on your posts — and it will use yours to do the same to theirs.

Really strange that lots of people don’t see this as a shady thing at all. See also: Confessions of an Instagram influencer from 2016.

Source: Real People Are Turning Their Accounts Into Bots On Instagram — And Cashing In

The Economist’s Medium experiment

Adam Smith, The Economist’s Deputy Community Editor, writing about Medium on Medium:

Since we were new to Medium, and publishing there in order to find people who were new to us, we decided not to promote our publication on other social platforms. After connecting our Twitter account to our Medium user account — to capture our Twitter followers who also use Medium as followers on Medium — we didn’t drive any traffic to it from Twitter. Or even Facebook. We wanted to see the publication grow organically within Medium.

[…]

The crucial number is how many new people saw our content. We totalled up the page views for Democracy in America on our website and on Medium. Those on Medium represented around 5% of the total. We’re happy with this. Think about all the infrastructure in economist.com, such as all the other content we publish there beyond that single blog, and the fact that we drive so much social traffic to it all day every day. Economist.com is very busy and heavily used. Our Medium publication was publishing one post per day at most and received no promotion. So we think that 5% number looks pretty good: within that 5% are thousands of people who would not have consumed Economist content if they weren’t on Medium.

These seem reasonable numbers and it’s inspired me to start republishing some of OpenLearn’s longer-form articles to Medium.

(Also, of course his name is Adam Smith.)