Raw power: Britain’s changing appetite for veg

Who would have thought that cauliflower – which was traditionally served under what chef Jean Conil described in his 1953 book Haute Cuisine as “a merciful disguise of sauce” – might one day be so celebrated it would be served proudly whole and slow-roasted, like a prime cut of beef? For a while it felt as if the vegetables that inspired love in Britain were Mediterranean ones such as red peppers that were roasted and safely removed from anything we had grown up with. But there is a renewed appetite for locally grown root veg too. From 2016 to 2017, sales of beetroot in the UK grew by £34 million, an increase of 6% year on year. Still more startling is the rise in people who centre their entire diet on vegetables, gathering under the hashtag #plantbased. The number of self-declared British vegans has risen by more than 360% since 2006.

Great. Vegetables are increasingly the star of the show. But a diet rich in fresh produce is still out of reach for far too many:

At the vegetable summit, Kerridge said her teenage daughter often begged her for pre-packed spiralised courgettes in the supermarket because she had seen it idolised on social media. The problem is that Kerridge can’t afford to buy it.

Granted, it’s much more affordable to buy courgettes and spiralise them yourself. (If you must.) But the broader point is painfully clear—vegetables are cool again, yet large swathes of the population are missing out.

(Aside: I learned recently the that author of this piece, Bee Wilson, is the sister of classicist Emily Wilson, whose translation of the Odyssey is currently on my bedside table.)

Source: Raw power: Britain’s changing appetite for veg | Life and style | The Guardian

Reducing prices at IKEA

Oliver Roeder writes for FiveThirtyEight about how some IKEA products have become cheaper over time:

The Poäng debuted at a fraction of the price of the Aalto, and now, after a steep price decline, the Poäng sells at a fraction of its original price. Furniture has generally gotten cheaper relative to other goods over the years — likely due to effects of globalization — but this chair’s trend stands out. In the early 1990s, the chair couldn’t be had for less than $300, adjusted for inflation. Today, it’s $79. (The average piece of $300 dollar furniture in 1990 would cost about $151 today, per the consumer price index for furniture and bedding.)

And what about the other products, that don’t become cheaper?

There is a sort of evolutionary dynamic at play in the annual Ikea catalog: survival of the fittest furniture. She noticed that the company tends to discontinue products that remain expensive. “If they can’t figure out how to make them more cheaply, or retool them or slightly redesign them, it seems like the things disappear,” she said.