Beyond personal hygiene

1: Reclaiming social: Content strategy for social media

This is one of the best things I’ve read about content strategy or social media. Terrific.

“We want to go viral!” says the chief communications officer. “Can’t help you” used to be our standard answer. But by doing this, we’ve left social media in the hands of marketers and self-appointed “gurus” more concerned with Klout than user needs. It’s about time we reclaimed social media.

2: Please be patient–this page is under construction

‘Under construction’ GIFs rescued from Geocities by the Archive Team.

3: Sad Topographies on Instagram

Places on Google Maps with desperately sad names.

4: What’s really hot on dating sites? Proper grammar

Dating site Match asked more than 5,000 singles in the U.S. what criteria they used most in assessing dates. Beyond personal hygiene—which 96% of women valued most, as compared with 91% of men—singles said they judged a date foremost by the person’s grammar. The survey found 88% of women and 75% of men said they cared about grammar most, putting it ahead of a person’s confidence and teeth.

5: When I’m gone

Death is always a surprise. No one expects it. Not even terminal patients think they are going to die in a day or two. In a week, maybe. But only when this particular week is the next week.

6: Lessons From Five Years in Mobile News Apps: #1 Don’t have a news app

I spent five years working on a mobile news app — first as an editor helping curate and package content and then as a product manager shepherding it through a complex visual and technical redesign.

And here’s the #1 lesson from my experience: If you are a small or medium sized publisher don’t have a news app. If you already have one, shut it down. Use your resources to make your mobile web site better. Kudos to The Atavist for making this decision.

7: Think the floppy disk is dead? Think again! Here’s why it still stands between us and a nuclear apocalypse

When was the last time that you used a floppy disk? While still used as the save icon in modern software packages like Microsoft’s Office suite, it’s unusual to see one out in the wild. Given that a typical floppy disk offers up a minuscule 1.44MB of space — not even enough to house a three-minute pop song in MP3 format — there’s seemingly no reason for these disks to stay in circulation.

But while the average user might not have any cause to use a floppy disk, there are those out there who can’t settle for anything else. They’re in dire need of the disks, which most manufacturers have stopped producing. The floppy disk might seem like something better left in the 1990s. Instead it’s a product that’s alive and well in the 21st century.

8: Uncovering the secret history of Myers-Briggs

Not one article details how Myers, an award-winning mystery writer who possessed no formal training in psychology or sociology, concocted a test routinely deployed by 89 of the Fortune 100 companies, the US government, hundreds of universities, and online dating sites like Perfect Match, Project Evolove and Type Tango. And not one expert in the field of psychometric testing, a $500 million industry with over 2,500 different tests on offer in the US alone, can explain why Myers-Briggs has so thoroughly surpassed its competition, emerging as a household name on par with the Atkins Diet or The Secret.