There is a well-known scene on Parks and Recreation where Ron Swanson describes his coworker Jerry thusly: “A schlemiel is the guy who spills soup at a fancy party. A schlamazel is the guy he spills it on. Jerry is both the schlemiel and the schlamazel.”
Milhouse, too, is both the schlemiel and the schlamazel. Even his best friend’s dad refers to him as “that little weiner kid.”
The movements are Gothic Revival, Arts and Crafts, Bauhaus, American Industrial Design, Modernism, and Postmodernism.
To make this, I worked with Clive Hilton, from The Open University’s Design department, and Thought Den, a bunch of talented and handsome designers, developers and animators from Bristol.
With more time or money I’d have loved to include a couple more design movements. But I really like how this came out—there are some genuinely funny moments in the videos, and the quiz/diagnostic tool thing is pretty great. People seem to really like sharing their design alter-ego on Facebook and Twitter.
One thing to note is that the design department at the OU is based in the Maths, Computing and Technology faculty, and so is more focused on product design than what we might naïvely term art and design. I don’t think this is a problem, though: these design concepts should be of interest to designers of all types and help us all understand how we got where we are.
(Btw, my design alter-ego is Ludwig Georg Van Der Pound, modernist. Have a play and see what yours is.)
Image copyright The Open University, used with permission.