Ben Popper, for The Verge, quoting Spotify’s Edward Newell:
When a new album drops, we don’t really have much information about it yet, so we don’t have any streaming data or playlisting data, and those are pretty much the two major components that make Discover Weekly work so well. So some of the innovation happening now for the product is around audio research. We have an audio research team in New York that’s been experimenting with a lot of the newer deep learning techniques where we’re not looking at playlisting and collaborative filtering of users, but instead we’re looking at the actual audio itself.
Discover Weekly is easily my favourite thing about any streaming service, and this appears to be just as good, in spite of the data challenges posed by focusing on new releases.
I got tracks by:
- Favourite artists that I already know have new material out (Dinosaur Jr., Father John Misty)
- Favourite artists that I didn’t know had new stuff (Wilco! Why didn’t anyone tell me about this?)
- Long-forgotten artists I would likely otherwise never have heard of again (Cotton Mather)
- Artist I haven’t heard of but seem up my street
It’s brilliant. My only issue is that these great features sit apart from my iTunes library, so Spotify can’t learn from my broader listening habits, but that’s clearly no fault of the product.