Aaron: You’re talking about explaining sampling as an art form. When you’re pursuing people and trying to clear rights, how do you contextualize what someone like the Avalanches are doing for, say, an older musician who has zero connection to their world or a tenuous grasp of sampling as a concept in general?
Pat: When I’m reaching out to someone, I first send a written request and I describe the project. It’s really a very limited request. But if I can get someone on the phone who I would be dealing with, I would basically explain who the artist is – “These are the Avalanches” – and try to make them understand what creative geniuses they are, and how creatively they use the sample, too. That it’s something to be really proud to be a part of, and see if I can get them to negotiate something that’s reasonable.
The Avalanches are special because what they do is so different from what so many artists do. Not to diminish what other artists do, but some out there take a piece of a work, or maybe even a few bars of another artist’s song and recording, and they loop it throughout their entire track and then just put a rap over it. What the Avalanches do is this amazing layering process, which is why it takes them so long to make a recording, because they’re perfectionists. They keep working at it and working at it until they have woven this music that is so phenomenal. It’s like if they made a quilt: They took all these little pieces of all this material, and all this fabric for making a wonderful quilt, and somehow you sew it all together to create another whole big blanket. That’s about the best way I can describe what the Avalanches do.
It’s just phenomenal. It’s quite different and it’s all done from bits and pieces of things, until they have created a whole new work. A lot of the other artists may be taking a guitar lick or a drum loop, all of which is fine. But what the Avalanches do is just something amazing that nobody else has ever done.
Aaron Gonsher, for Red Bull Music Academy: