These are clearly linked: you cannot post audio to Twitter; you can’t post a long-form article to Instagram. But this is good! Most publishers are just doing the basic stuff and there’s room to easily reach a far larger audience by publishing in different formats or by repurposing archive content for different platforms. And within our faculties we have so many potential writers, presenters and collaborators! We were just beginning to get somewhere. Oh well. Something to pick up when I go back.
When I’m doing this sort of work I’m a sucker for this sort of visualisation:
This comes from Beyond 800 words: new digital story formats for news, a typology of news formats by Tristan Ferne for BBC R&D:
For the inception of a BBC R&D project to explore alternatives to these conventional formats I’ve conducted a review of the landscape of digital news, looking for innovations in article and video formats online. I’ve been looking particularly for story formats used for news that aren’t legacies from print or broadcast, that try to use the affordances of digital, that have been specifically designed for news and that are re-usable across stories and genres.