How to create your own thesaurus

John Saito has an interesting approach to writing product copy—he created his own thesaurus from common themes he frequently writes about.

These words aren’t exact synonyms of the word “mobile.” But they’re words that you can use when talking about the benefits of a mobile app. I found this list a lot more helpful than anything I could find in thesaurus.com.

Once I had this list, it was so much easier to write some quick copy:

  • “YouTube goes where you go”
  • “Bring your music with you and never miss a beat”
  • “All your favorite videos—right at your fingertips”

You get the idea. Once your list is big enough, you can just pick a few phrases and iterate from there. Copywriting becomes a lot easier when you have a list of words to start from.