Whether your site is already popular, or you’ve begun to increase your traffic with SEO or PPC activities, you need to make sure that users can find and navigate through your content before completing the calls to action you have in place. My content strategy consultancy services look at the whole content lifecycle to help your site’s contribution to business success.
I can help you in areas such as:
- Creating personas and archetypes for your ideal customers to understand the content that is most valuable to them
- Mapping your existing content on to the awareness, evaluation and conversion stages of the marketing funnel
- Diagnosing content gaps where new pages, blog posts, white papers, infographics etc can help attract and retain users
- Organising your content into coherent and cohesive user journeys that drive user conversions
Intelligent investment in your content can provide excellent ROI. This is demonstrated in my thorough reporting and analytics services.