David’s Lemonade: a brand identity

Here’s the corporate identity manual for David’s Lemonade, a non-existent business:


Half spoof, half educational document, it was created by the Sanders Printing Company in 1976 as part of their Folio series.



Unity, clarity and consistency, as defined and explained in this manual are essential to this program. Proper implementation can result in an extremely powerful marketing tool for our corporation.


See also the Sainsbury’s packaging archive and The Daily Stormer’s style guide.

Author: Matthew Culnane

Sometime social and UX person working in education. Interested in food, books, music, others. Working out how it all works.