Apple is going against Facebook as a proxy for Google

Astute observations from Mills Baker:

The theme of the criticisms Apple has made against Facebook are true of Google too: data collection; advertising model; “you are the product, not the customer”; etc. Rhetorically savaging your opponent is generally a “bad look” in marketing for all kinds of reasons —it substantiates them; it looks desperate and angry and gross; etc.— but savaging Facebook at a time when everyone is doing so lets Tim Cook attack Google implicitly. Whenever he says “companies that sell your data violate your human right to privacy,” the press covers it as him knocking Facebook; readers and the public, however, may recall it when thinking about Google and Android.

Source: Answer to ‘Why are Apple and Facebook feuding in early 2018?’ – Quora

Author: Matthew Culnane

Sometime social and UX person working in education. Interested in food, books, music, others. Working out how it all works.