Apple acquires Workflow

Apple has acquired Workflow, a popular app for automating iOS actions.

I don’t use Workflow as much as I would like to, but, for some tasks, it saves me a lot of time and energy. I’d like to delve into it more deeply.


This certainly provides ammunition against the argument that Apple no longer cares about power users. For me this is Apple’s most intriguing and exciting acquisition in years.

Gabe Weatherhead is less convinced, highlighting how Apple described the acquisition by giving prominence to Workflow’s accessibility features rather than automation:

I think this is bad news for anyone that relies on Workflow to make iOS useful. If all your eggs are in that one basket then you better hurry up and build a new basket. I’d love to be wrong on this front, but I don’t think automation is a priority for Apple or for iOS. The URL support isn’t just languishing on iOS, Apple has actively killed access to some features in launcher apps. But, who knows. Maybe these three new hires will completely change the Apple culture where Sal couldn’t.[^sarcasm]

(He’s referring to Sal Soghoian, who was Product Manager of Automated Technologies at Apple until they removed the role late last year.)

Whatever happens in the longer term, some predictable changes have been made already:

Author: Matthew Culnane

Sometime social and UX person working in education. Interested in food, books, music, others. Working out how it all works.