About

I’m Matthew Culnane. I’m a content strategist, and I’ve worked at The Open University in Milton Keynes, UK, since 2011.

In that time I’ve:

  • Managed and launched free learning resources on OpenLearn
  • Created and implemented an engagement strategy for measuring impact of our work across multiple platforms
  • Built and launched the OU’s news website
  • Written a corporate and personal social media toolkit
  • Championed content strategy tools and best practice
  • Contributed to comms policy development around the university

Skills and knowledge

I’ve set up, developed or advised colleagues around the university about:

  • Content strategy
  • UX writing and microcopy
  • Organic and promoted social media strategy
  • Engagement metrics and strategy
  • Web standards and accessibility
  • SEO: on-page and technical considerations
  • Google Analytics and ComScore
  • Copywriting and style guide development
  • CMS best practice: Drupal and WordPress

And much more.

Get in touch if you’re interested in talking about how I can help you with these or similar things. I’m on Twitter at @coldbrain or use this form:

Links to popular projects