They pay in faeces

1: A/B tests are destroying your conversion rate

Have I heard clients tell me that they incur performance slowdowns due to their use of A/B tests? Absolutely. But when I hear that, I don’t hear “A/B tests are the problem.” I hear “maybe you need to put in a bit more work until you get it right.”

2: Ultimate steak sandwich: rib-eye, Boursin & watercress

This really does look excellent.

3: The 33 best 33 1/3 books

The 33 1/3 series has revealed a way that we can save the album: by dislocating it from history and letting a new generation develop their own canon. Recently announced titles suggest this trend will continue, but while we wait for new editions on Beat Happening, the Raincoats, and the Geto Boys, here are the 33 best 33 1/3 titles in alphabetical order by artist.

4: Incubus on Instagram

The mostly-forgotten band Incubus are doing something extremely interesting with their Instagram feed. (This looks much better in the app as there is less padding between posts.)

5: A brief note to readers new to Infinite Jest (and a very incomplete list of motifs in the novel)

Yes, I am still re-reading this goddamn novel.

6: When you give a tree an email address

This is wonderful:

The city of Melbourne assigned trees email addresses so citizens could report problems. Instead, people wrote thousands of love letters to their favorite trees.

7: leejohnphillips on Instagram

Spending the next 4 years of my life drawing every item in my late grandfather’s tool shed.

8: lightyear.fm

Radio broadcasts leave Earth at the speed of light. Scroll away from Earth and hear how far the biggest hits of the past have travelled. The farther away you get, the longer the waves take to travel there—and the older the music you’ll hear.

9: My burger manifesto

10: One-minute time machine

A great short film.

11: God tier: Facebook moms run the meme game

The advice meme as we knew it (original characters captioned in Impact) is dead. But while the internet cultural vanguard moved on, a newer class of internet user, the well-connected mainstreamer, reinvented it. We live in the age of the post-meme.

12: This plant is a hotel for bats, and they pay in faeces.

13: Archeologists have found 2,000 ancient golden spirals and they have no idea what they are

I was also surprised to find out that I live about 1 mile away from one of the biggest concentrations of Bronze Age gold known from Great Britain, valued at £290,000.

14: Species in pieces

30 species. 30 pieces. 1 fragmented survival. A CSS-based interactive exhibition celebrating evolutionary distinction.