I loathe those bastard Minions. Readers may remember them as the archetypal hashgag.
Minions have been engineered to be everything and nothing at once. They are not sexual, but they can develop romantic interest. They are androgynous but have distinctly male names. Their language is a hodge-podge of others. Their bodies have both a slender skinniness and the curves of fatness. They all need corrective eyewear […] They are paper-thin archetypes that we cast our own ideas, aspirations, and worries onto. […] Minions are “SCREAMING CORNPOPS WHO ARE TEARING APART SOCIETY THROUGH MIDDLE AGED MOM MEMES.”
(via Today in Tabs.)
Last November, 22-year-old Khiry Johnson took the stand on the syndicated daytime television show Divorce Court and accused his significant other, Erin Rodgers, of being sextually untrue. “We both have iPhones, and we both have emojis,” Johnson testified. “Now, I feel like certain emojis shouldn’t just get sent to anybody. I’m referring to emojis with the heart eyes. Blowing a heart kiss. … Even the eggplant that some people refer to as male genitalia.” […] Soon, the #EggplantFridays hashtag became such a popular dong repository that Instagram administrators were compelled to shut it down in an attempt to enforce the network’s strict nudity ban.
Why do some books, as simple as they may be, succeed in becoming worldwide sensations? Do their authors treat the language differently? How do printed symbols lure us into epic worlds? I had to dig in. I picked the most successful book series of the last 20 years and applied text mining techniques, seeking for patterns and, well, a way to reverse engineer an author’s mind while writing.
Can metaphors be designed? I’m here to tell you that they can, and are. For five years I worked full-time as a metaphor designer at the FrameWorks Institute, a think tank in Washington, DC, whose clients are typically large US foundations (never political campaigns or governments). I continue to shape and test metaphors for private-sector clients and others. In both cases, these metaphors are meant to help people to understand the unfamiliar. They aren’t supposed to make someone remark: ‘That’s beautiful.’ They’re meant to make someone realise that they’ve only been looking at one side of a thing.