Journalists vs. readers

Three new services in the amorphous sphere of news, “storytelling” and social media. What’s most interesting to me is the way they describe themselves, and what that in turn tells us about how they perceive the ultimate audience: users.

Sure, I’ve cherry-picked the quotes and the services are aimed at different audiences, but there is a collosal gulf in language and expectation between those who make news services and the people who will ultimately read or use them.

Google launches First Draft Coalition to answer questions and offer training around social media reporting:

Launching today, the First Draft Coalition is a group of thought leaders and pioneers in social media journalism who are coming together to help you answer these questions, through training and analysis of eyewitness media.

What the fuck? Ugh. Imagine writing a sentence like this and making it bold in the middle of the launch article.

Google and Storyful are launching YouTube Newswire, a feed of verified user-generated videos:

The platforms for Storyful are both the source and the destination for great content and powerful storytelling […] But those platforms are getting noisier and it’s our job to find the stories worth telling and help journalists do great journalism using the power of eyewitness media.

Slightly better?

BuzzFeed’s new app is everything the site isn’t: Short, news-focused and serious

It’s an interesting challenge, to get information to people who aren’t always swimming in it the way journalists like me are.

That makes sense! You should tell that to other people in your field.

Author: Matthew Culnane

Sometime social and UX person working in education. Interested in food, books, music, others. Working out how it all works.