Rap Genius, the user-generated content site for interpretations of rap lyrics, recently got busted by Google for shady SEO practices:
In this post we give more details about our misguided SEO strategies and how we got there. We also explain our process and the tools we used to fix the problem and return to Google. Finally, we apologize to Google and our fans for being such morons.
They offered other sites promotion through Twitter and Facebook in exchange for linking to Rap Genius using keyword-stuffed anchor text.
As much as most SEO is just best practice and common sense, it does pay to have a strategy and a plan for improving your site’s performance in search engine results. If you don’t know where to start, just do the polar opposite of what the Rap Genius team did.